BUSINESS PROCESS MANAGEMENT IN TOURISM: THE IMPACT OF THE COVID-19 PANDEMIC
Lyulyov A.
Sumy, Ukraine
Pimonenko T.
Sumy, Ukraine
Khaba A.
Sumy, Ukraine
Us Ya.
Sumy, Ukraine
Huseynadze K. R. ogli
Sumy, Ukraine
Pages: 239-246
Original language: Ukrainian
DOI: 10.21272/1817-9215.2020.3-26
Tourism is considered to be one of the most profitable and dynamic sectors of the economy. However, the outbreak of the COVID-19 pandemic and the following quarantine restrictions have caused substantial losses and a critical decline in supply and demand in the tourism sector. Furthermore, the mentioned above provokes a further recession in conditions of economic, social and political tension. Therefore, the urgency of solving this scientific problem lies in need to develop a new strategy for qualitative change and improvement of business processes in the tourism industry. Consequently, it will allow intensifying the efforts to restore the tourism sector of Ukraine. The primary purpose of the study is conducting the forecast of the tourism industry development in Ukraine during the pandemic COVID-19. There were two scenarios considered to build the forecast of tourism activity: 1) without the quarantine restrictions; 2) taking into account the quarantine restrictions on movement. The integrated model of moving average autoregression (ARIMA) became a methodological tool of the conducted research. The object of the study was the Ukraine resident’s requests on the traffic routes from January 13, 2020, to May 09, 2020. Eviews 11 SV software has become a tool for the practical implementation of all stages of this study. According to the results of empirical analysis, the recovery of the tourism sector will have a slightly positive trend in case of the quarantine restrictions. Thus, the authors emphasized the need to increase the tourism market competitiveness through the introducing the new proposals, ensuring a high level of hygiene and safety, attracting innovative management methods, active using the modern information technology, etc. The study results are considered to be the basis for further research on building a strategy for tourism recovery in Ukraine.
economic growth, tourism, bibliometric analysis, internal automobile tourism, pandemic, tourism, COVID-19.
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