The article assesses how small businesses in the tourism sector tend to develop under modern conditions. Using world experience as a guide, the article analyzes the current state of the tourism industry in Ukraine. The goals for promoting tourism in Sumy in general, and the management system of the startup «SUMKA-tour» in particular, are based on our having viewed the components in an integrated way, which means organizing new ways in which tourism companies, businesses, and museums can work together. The technique is based on the complex approach of reorganizing components of the current organizational and economic systems in place. This technique is based on the SMART method based on the MVP approach. This MVP approach will provide different opportunities for different channels to attract users and develop the customer base, which in turn will increase the demand for tourism in region and subsequence services. Therefore promoting the development of transport infrastructure, will significantly raise attractiveness and investment in the territory. The article foresees new methods and models for rationalizing production and economic systems. The article considers the successive measures that the management system puts into practice in stages, and these substantiate the formation of the startup "SUMKA-tour" while minimizing cost. The tasks to be performed by the logistics system of the enterprise are defined. The prospects for innovations in tourist activities are stated. An updated system has been created that combines business processes and new tech and web opportunities with improved incentives for the companies that are part of the startup. The article also models the intellectual potential of the startup " SUMKA-tour". It is a proposal to update current organization systems and economic policies. Is brought on by a general consensus that innovation and new technologies will help facilitate growth and work for small businesses in the tourism industry. The main idea driving this system is its logistic system, and the logistic data that we have gathered for the city of Sumy is firmly based on our research there.

Intellectual potential, advanced technologies, innovative ability, technological competitiveness.