THEORETIAL BASIS AND CLASSIFICATION OF BANK BUSINESS MODELS
I. Shkolnyk
Sumy, Ukraine
D. Akopyan
Sumy, Ukraine
Pages: 128-136
Original language: Ukrainian
DOI: 10.21272/1817-9215.2021.1-15
This article devoted to the issue of banking business models. The negative impact of financial crises on the banking system leads to the search for new tools for risk assessment and risk management. Today banking supervision in Ukraine is based on the methodology of the Supervisory Review and Evaluation Process. In addition to assessing capital adequacy and liquidity and corporate governance, this methodology involves also assessing the business models of banks, which determines the relevance of the research of this term. Therefore, the purpose of the study is determination the theoretical foundations of the concept of business model of the bank, as well as analysis of approaches to their classification. The study investigates the main theoretical approaches of defying the essence of the term «business model of the enterprise» and «bank business model». The author proposed its own definition of the term «banking business model», which can be represented as a system of bank management elements, including business processes, resources, technologies, their relationships with each other and with the external environment. The study summarizes the approaches to classification of bank business models by both as foreign and domestic scientists. The classification of bank business models on the different criterions is offered by the author. Of most practical relevance is the classification of business models of banks by their activities (depending on the source of resources and areas of their placement) and provides for the following types: traditional model, universal model, corporate model, retail model and investment model. The change of existing business models occurs with the active introduction of information technology in banking. The article offered the classification of business models according to the level of digitalization. The traditional business model (does not involve the use of information technology), online banks (operate mainly through software interfaces), mixed business model (combines the two previous ones). The results of the study can be the basis for the development of indicators for the analysis of business models of banks, as well as the identification of business models of banks in Ukraine and identify the risks specific to each of them.
Keywords:-
Pro zatverdzhennya Polozhennya pro orhanizatsiyu systemy upravlinnya ryzykamy v bankakh Ukrayiny ta bankivs'kykh hrupakh: Verkhovna Rada Ukrayiny. Retrieved from: https://zakon.rada.gov.ua/laws/show/v0064500-18#Text [In Ukrainian]
-
Rudevska V.I. (2020). Theoretical and content characteristics of the bank’s business model: essence, structure and principles. Business Navigator, № 3(59), 140-147. DOI: https://doi.org/10.32847/business-navigator.59-24 [In Ukrainian] - Onyshchenko Y.I. (2020). Bank business model: essence and interrelation with the strategy for development. Ekonomic scope, №160, 113-117. DOI: https://doi.org/10.32782/2224-6282/160-21 [In Ukrainian]
- Rashkovan V., Pokidin D. (2016) Ukrainian Banks’ Business Models Clustering: Application of Kohonen Neural Networks. Visnyk of the National Bank of Ukraine, No. 238, 13-38. DOI: https://doi.org/10.26531/vnbu2016.238.013 [In Ukrainian]
- Derkachenko A.V., Khudolii Yu.S. (2018). Analysis of Business Models of Ukrainian Banks. Accounting and finance, №2(80), 76-83. [In Ukrainian]
- Kornyliuk R., Kornyliuk A. (2018). Ukrainian Banks' Business Models under Systemic Risk. CEUR Workshop Proceedings, №2105. Retrieved from: http://ceur-ws.org/Vol-2105/10000124.pdf [In English]
- Lyubych A., Bortnikov H., Panasenko H. (2016). Analysis business model of state banks in Ukraine. Finance of Ukraine, № 10, 7–38. [In Ukrainian]
- Grydzhuk D. (2018). Management structure of the modern bank business model. Ekonomika ta derzhava, № 9, 44–48. [In Ukrainian]
- Pantielieieva N.M. (2013) Banks innovative business models as a response to the challenges and consequences of the financial crisis. Financial space, № 3(11), 70–76. [In Ukrainian]
- Ayadi, R., and de Groen, W. P. D. (2014). Bank Business Models Monitor 2014 Europe. CEPS working paper. 2014. P. 1–68. [In English]
- Tomkus M. (2014). Identifying Business Models of Banks: Analysis of Biggest Banks from Europe and United States of America. Aarhus University: Business and Social Sciences. Retrieved from: https://pdfs.semanticscholar.org/88f4/2f24b6f79981052e8e af02b28e02efbd0c4c.pdf?_ga=2.187063272.1372929996.1591853988-501541352.1589112455 [In English]
- Ayadi R., Cucinelli D., De Groen W. P. (2019) Banking Business Models Monitor 2019: Europe. Retrieved from: https://www.ceps.eu/ceps-publications/banking-business-models-monitor-2019-europe/ (Accessed 12.04.2021) [In English]
- Wackerbeck Ph., Marek S. (2016). Strategy & European Banking Outlook 2016. Retrieved from: http://docplayer.net/35737658-Strategy-european-banking-outlook-2016-it-s-time-to-radically-rethink-business-models.html [In English]
- Timmers, P. (1998). Business Models for Electronic Markets. Electronic Markets, №4, 3-8. [In English]
- Magretta G. Why Business Models Matter. Retrieved from: https://hbr.org/2002/05/why-business-models-matter [In English]
- Stadnyk A.S. (2017). Rozvytok kontseptsiyi mikroprudentsiynoho bankivs'koho rehulyuvannya v Ukrayinf na osnovi zaprovadzhennya analizu biznes-modeley bankiv. Scientific View: Economics and Management, № 2 (58), 107-115. [In Ukrainian]
- Kotova X. (2019) New contents of the Russian banking business-models. Economics, business, banks, №2(29). Retrieved from: http://rimuniver.ru/wp-content/uploads/2019/08/%D0%9A%D0%9E%D0%A2%D0%9E%D0%92%D0%90.pdf [In Russian]
- Alekserov F., Belousova V., Bondarchuk P., Popova E. (2011) Byznes-modely rossyyskykh bankov: typolohyya, struktura, pryverzhennost' vuboru. Problemy i perspektyvy rozvytku bankivs'koyi systemy Ukrayiny, №. 33, 37–49. Retrieved from: https://publications.hse.ru/mirror/pubs/share/folder/yvq2o1xt5t/direct/69553551.pdf [In Russian]
- Farne M., Vouldis A. (2017). Business models of the banks in the euro area. ECB Working Paper, №2070. Retrieved from: https://www.ecb.europa.eu/pub/pdf/scpwps/ecb.wp2070.en.pdf [In English]
- Onishchenko Yu.I., Zayats E.L. (2019). Identification and evaluation of bank business models in Ukraine based on cluster analysis. Regional economics and management, №2 (24), 100-105. [In Ukrainian]
- Zdiysnennya Natsional'nym bankom Ukrayiny bezvyyiznoho bankivs'koho nahlyadu – novyy vektor rozvytku. Retrieved from: https://old.bank.gov.ua/doccatalog/document?id=95546872 [In Ukrainian]