The current development of Ukrainian higher education institutions is characterized by the growth of their aspirations and opportunities to increase their own budgets by finding new sources and funding tools. In the context of the study of sources of additional funding, the peculiarities of the use of fundraising have been studied. Based on the analysis of statistical data, it is concluded that the main sources of raising funds in the world are business companies, foundations and individual donors. Factors influencing the motivation in fundraising for business entities, individuals, and authorities have been identified. It has been found that the population makes up the majority of fundraising donors in most countries. As a result of the reform of funding models for foreign universities, private capital flows are becoming relevant, which contribute to the introduction of a fundraising tool in the field of education. The article analyzes the experience of implementing fundraising in public institutions on the example of American and European universities. It is established that intensifying the actions of foreign governments to support fundraising activities in higher education plays a key role in promoting fundraising for universities through the introduction of tax benefits, tax incentives for fundraising, providing the necessary prerequisites for successful fundraising and more. The characteristics of fundraising measures and directions of financing at the expense of attracted funds are generalized. The main steps and difficulties of introduction of fundraising by higher education institutions in Ukraine are considered, its functions, the basic normative-legal maintenance of fundraising in educational and scientific spheres are analyzed. The need to implement fundraising as a tool in the strategy of financing higher education institutions, to develop a structure for raising funds and the purposes of their use. It is established priority areas for the use of funds raised as a result of fundraising in the field of education in Ukraine have been identified. The essence of fundraising in the field of higher education on the basis of the mechanism of endowment funds, which provides for the mobilization of financial resources for the development of higher education institutions, is investigeted. It is established that under the condition of symbiosis of cooperation between universities and the government, the development of fundraising will contribute to the implementation of state economic policy in the field of education.

institutions of higher education, raising capital, instrument, endowment-fund, financing, fundraising.