Economic transformations in Ukraine push industrial enterprises to seek radically new approaches to solving current problems. This article is devoted to the study of the main scientific approaches to the identification of the strategy of industrial enterprise development as a prerequisite for the impact on labor migration in the region. Numerous studies and experts argue that among the many factors of labor migration, economic reasons are central. During the study, the authors conducted a comprehensive analysis of the competitive environment of an industrial enterprise that is a leading producer of bricks. The critical factors of success were identified in the study; the factor analysis of micro- and macroenvironment was carried out. Among all the methods of strategic analysis, the SPACE-method was chosen for the identification of enterprise development strategy. As a result of a combination of statistics, expert assessments, and the results of previous studies, a strategy of centered diversification was offered for further implementation. As an option to diversification, the offer to implement the strategy of coopetition was developed. If implemented, coopetition strategy has a lot of advantages: reduction of competitive pressure, increase of resource provision, scaling of production, reduction of production costs, creation of reserves for the development of personnel potential. The paper presents theoretical generalizations about the strategy of coopetition, its forms, the main prerequisites for implementation. The innovative development of industrial enterprises is the key to the development of the region, including an increase in average wages, and therefore the strategic decisions of one market operator affect others. It is proposed to create a consortium for a specific case of development of innovation potential of the region. This consortium is an educational and scientific one, which, in addition to solving staffing issues, can help slow down labor migration.