TRANSNATIONAL COMPANIES’ STRATEGIC PLANNING IN THE CONTEXT OF THE GLOBAL SUSTAINABLE DEVELOPMENT GOALS

Authors:

Kostyuchenko N.

Sumy State University,
Sumy, Ukraine
n.kostyuchenko@viod.sumdu.edu.ua

Zakorko A.

Sumy State University,
Sumy, Ukraine
anazakorko@gmail.com


Pages: 114-122

Original language: English

DOI: 10.21272/1817-9215.2019.4-15

Summary:

The paper is dedicated to the investigation of the impact of the Global Sustainable Development Goals on the strategic planning of transnational corporations and their competitiveness.

The object of the paper is transnational corporations in the sector of fast-moving consumer goods, particularly: Danone S.A., Kraft Heinz, PepsiCo Inc., the Coca Cola company, Unilever PLC, P&G, Johnson& Johnson, Mondelez International, Nestle S.A., Philip Morris International, British American Tobacco.

The article focuses on analysis of fast-moving consumer goods’ sector and examines the relevance of the companies’ activities to the Global Sustainable Development Goals. The role of “green” investments for competitiveness of transnational corporations has been identified.

The information base of the paper is the United Nations’ information materials, Forbes information resources, the statistical data of NASDAQ, publications of famous audit and consulting companies (Deloitte, KPMG, PwC), transnational companies’ official reports, and scientific papers of Ukrainian and foreign researches.

A rank of scientific research methods was applied in the paper: descriptive method -  for general analysis of transnational companies’ strategic planning; analytical method and comparative method - for  evaluation and analysis of transnational corporations’ stock prices and market capitalization in the fast-moving consumer goods’ sector; system analysis -  for identification of  the key characteristics of strategic planning of transnational corporations in the context of the Global Sustainable Development Goals.

The authors propose recommendations that can be used while creating strategies for the development of international companies, including transnational corporations, as well as while analyzing the compliance of existing companies' strategies with the Global Sustainable Development Goals.

Keywords:
fast-moving consumer goods’ market, Global Report Initiative, Global Sustainable Development Goals, strategic planning, transnational corporations.

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