#1 2023

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Visnyk of Sumy State University

VISNYK OF SUMY STATE UNIVERSITYECONOMY SERIESISSUE #1, 2023

Alla Bondarenko, Vita Hordiienko, Valeriia Koroshchenko

THE ROLE OF MARKETING STRATEGY IN THE ACTIVITIES OF MEDICAL INSTITUTIONS UNDER THE CONDITIONS OF COVID-19

p. 7-16

Tetyana Pimonenko, Oleksii Lyulyov, Andrii Zdoima, Serhii Pimonenko

MARKETING STRATEGY IN SOCIAL NETWORKS: THEORETICAL AND PRACTICAL BASIS

p. 17-26

Anastasia Illiashenko, Olena Chygryn

SOCIALLY RESPONSIBLE MARKETING IN THE CONTEXT OF INDUSTRY 4.0: BIBLIOMETRIC ANALYSIS

p. 27-35

Adam Jasnikowski

CITY BRANDING AS A TOOL FOR DEVELOPING THE TERRITORY COMPETITIVENESS

p. 36-43

Nataliya Pihul, Nadiya Dekhtyar, Yevhenii Pihul

CURRENT LABOR MARKET DEVELOPMENT TRENDS IN THE CONTEXT OF THE ECONOMIC SECURITY OF THE STATE

p. 44-54